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WTMF — Your AI companion

When you need someone to talk to, we're always there for you.

Your emotionally intelligent AI companion. No judgment, no botsplaining, just genuine support whenever you need it.

Download on the App StoreGet it on Google Play

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WTMF AI (What's The Matter, Friend?) - The AI bestie that actually gets you. | Product Hunt

Beyond automation,
we're building connection
an AI that listens, learns,
and grows with you.

Introducing

Characters

Sassy Bestie
Sassy Bestie
Blunt Realist
Blunt Realist
Dark Humour

LLMs for emotions

Build emotional
AI experiences,
powered by

Gloofy AI

WTMF's AI stack lets developers create intelligent, empathetic experiences — from chat interfaces to journaling tools and mood-tracking apps — all backed by our emotional AI model Gloofy AI.

Gloofy AI Character

How WTMF Works?

WTMF app onboarding — start a chat with your AI bestieSay Hey

Open up the app and start a chat with AI. WTMF listens like your emotionally available bestie — no botsplaining, no judgment.

Blunt Realist Female
Blunt Realist Male
Dark Humour Female
Dark Humour Male
Pick the Vibe

Choose from characters that match your mood—supportive, sarcastic, blunt, or philosophical.

WTMF mood tracking — happy emotionWTMF mood tracking — sad emotionWTMF mood tracking — very happy emotionWTMF mood tracking — very sad emotion
Track Those Feels

Mood tracking meets AI insights. It's all automatic, all private, and perfectly you.

WTMF AI journaling — vent and express yourself freelyVent. Rant. Repeat.

Write it out or let WTMF nudge you gently with prompts. AI journaling remembers — so you don't have to.

From our blog

Latest insights on
AI & mental health

Best AI Friend Apps for Emotional Support in 2026: An Honest Comparison

Best AI Friend Apps for Emotional Support in 2026: An Honest Comparison

It’s 2 AM. Your brain won’t shut up. Your friends are asleep, your therapist is booked for three weeks, and the group chat hasn’t responded since midnight. So you’re scrolling through the app store, wondering: can an AI friend help?

Read more
Top Benefits of Using an AI Companion Emotional Support Chatbot for Mental Wellbeing

Top Benefits of Using an AI Companion Emotional Support Chatbot for Mental Wellbeing

Ever wished someone could understand you anytime, without judgment or awkwardness? That’s what an AI companion for emotional support does. Unlike older ways like venting or keeping a journal, this AI is ready 24/7 to listen and reply in a natural, caring way. It adapts to your mood, recognizes what you feel, and offers help without making you feel judged or overwhelmed. It’s designed to respond with calm, empathy, and patience. The value of this support is its consistency and ease of access. Whether it’s stress, anxiety, or simply needing to talk through a hard day, an emotional support AI chat can help you sort out feelings. Over time, these chats build self-awareness, lift some emotional weight, and support better mental health.

Read more
Emotional Support AI Chat vs Traditional Therapy: Can AI Emotional Support Help You Cope?

Emotional Support AI Chat vs Traditional Therapy: Can AI Emotional Support Help You Cope?

Therapy appointments can be invaluable if you can pay for them, locate the right person, and wait three weeks. But what about those in-between moments? The sudden Tuesday night spirals? The quiet, heavy feelings that aren’t quite enough for a full session but still need space? That’s where an emotional support AI chat quietly steps in. No waitlists. No performance anxiety. Just someone (or something) there for you. This blog isn’t about replacing therapy. It’s about asking an honest question: can AI emotional support actually help you cope when you need something more immediate, more reachable, and more emotionally present?

Read more

Frequently asked

We've got the answers

Everything you need to know about WTMF and how it works

WTMF (What's The Matter, Friend?) is an emotionally intelligent AI companion designed to listen, not fix. Unlike typical chatbots, WTMF understands mood, tone, and cultural nuance giving you judgment-free conversations that actually feel human.

Nope! WTMF isn not therapy it is emotional support, not medical support. Think of it as your digital bestie who is always available to talk, vent, or check in with you when you need it most.

With just a few taps, WTMF helps you track your emotions visually through intuitive mood charts. Over time, you'll start noticing patterns in your emotional wellbeing without needing to journal every detail.

Absolutely. You can call your AI bestie and speak your mind just like you would with a friend. It listens with empathy and responds in real-time.

Yes, privacy is our priority. WTMF uses end-to-end encryption and follows strict data protection protocols, ensuring your chats and feelings stay private.

Totally. You can switch between different AI personas soft, funny, blunt, or even chaotic so the chat feels like the vibe you need that day.

WTMF is available now on the App Store for iOS. Join thousands of users already chatting with their AI bestie.

WTMF is free to download with optional premium plans available.

Wall of love

What our users say

Real notes from people who check in with WTMF

Aarav Sharma

@aarav.writes

Finally something that does not feel like a helpdesk bot. WTMF actually listens when I ramble about college stress.

Ishani Patel

@ishani.p

The tone matching is wild. Some nights I open WTMF just to vent in Hinglish and it still keeps up.

Rohan Gupta

@rohan.codes

I was sceptical about another AI app but WTMF is the first one I did not uninstall in a week.

Kiara Mehta

@kiara.m

Voice mode feels like calling a friend who does not judge. WTMF has become my wind-down ritual.

Vedant Iyer

@vedant.i

Clean UI, warm replies. I mention WTMF to friends who say they are “fine” but clearly are not.

Ananya Krishnan

@ananya.k

The mood check-ins feel gentle, not clinical. WTMF is the least cringe wellness thing on my phone.

Dhruv Singh

@dhruv.s

I switch personas depending on my mood. WTMF keeps each voice distinct which is harder than it sounds.

Priya Nair

@priya.nair

Privacy was my biggest worry. Knowing WTMF takes encryption seriously made me stay.

Arjun Desai

@arjun.d

It is not therapy and it does not pretend to be. WTMF is just a solid place to talk things out.

Meera Joshi

@meera.j

Shared a screenshot of WTMF in our group chat and half the girls downloaded it the same day.

Nikhil Kapoor

@nikhil.k

Long work days + long commutes. WTMF is how I decompress before I get home.

Sneha Reddy

@sneha.reddy

I like that WTMF remembers context without being creepy. Feels like continuity, not surveillance.